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Learn about market research: mystery shopping management, customer experience management, mystery calling, customer surveys and everything in between.

Using Phone Survey Software (CATI) to Boost Market Research

Using Phone Survey Software (CATI) to Boost Market Research

There are several market research methods a business can consider engaging in: a phone survey is just one of them. Though seemingly looking a bit outdated, perhaps, with a growing number of brands choosing online surveys instead, this might be just the right one for you specifically.  You should consider

4 Methods of Market Research

4 Methods of Market Research

Market Research is an integral part of any business strategy: it allows you to analyze the market better, find your niche, and gain insights into how your target audience perceives your brand. No company can function effectively without conducting some market research method, and there are a few to choose

the history of mystery shopping

The History of Mystery Shopping

Mystery shopping today is a known method of collecting data – but as it turns out, it hasn’t always been the way we know it. Today, our mission is to walk through the decades of mystery shopping evolving, pointing out the turning points that brought us to the industry’s state

Why Do You Need CAPI Software For Your In-Person Interviews

Why Do You Need CAPI Software For Your In-Person Interviews

What can be more important for a company or a brand than knowing exactly what their customers need, like, or dislike? Data collection allows us to adjust the branding strategy and cater specifically to certain desires or issues. One of the ways to gather such data is, well, to ask.

Mystery Shopping Process A to Z

Mystery Shopping Process A to Z

Mystery shopping has been a valuable source of insights for decades on end, and the popularity of this data collection method never ceased to grow. Nowadays, when great customer experience and excellent service is not a benefit, but a default for every business, mystery shopping is an option that is

Already running CATI projects or a Call Centre business? Go Remote.

If you are already active in conducting CATI or running a Call Centre operation, but your entire team has been using office-bound computers and hardware structures.. then even the pandemic is causing abrupt disruption to your daily operations due to access to workplace restrictions – when work from home is

Managing The Impacts of COVID-19 in Your Business

The COVID-19 outbreak is impacting everyone around the world and inevitably, businesses in every sector. It’s a tough time. Brand profits are shaken and budgets are reprioritised, causing disruptions in normal operations even for mystery shopping agencies and CX consultants alike – cancellation of mystery shopping visits, postponement of field

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