Blog
Learn about market research: mystery shopping management, customer experience management, mystery calling, customer surveys, and everything in-between.

The Biggest Issues in Mystery Shopping and CX Research in 2025 And How Agencies Can Fix Them in 2026
In 2025, mystery shopping and customer experience (CX) research agencies faced one of the most demanding years […]
6 min read

The Shopper Pool Problem: How to Find Mystery Shoppers in Rural & Remote Areas
Mystery shopping agencies face a recurring operational challenge – finding qualified shoppers in rural o […]
4 min read

The State of CX Research in 2025: What’s Working, What’s Dying
With 2025 nearly behind us, customer experience research has undergone its most dramatic transformation in a d […]
13 min read

The Generational Shift in Mystery Shopping: How Agencies Can Adapt
Mystery shopping agencies around the world are experiencing a quiet revolution. It’s not about clients, method […]
3 min read

What 500+ CX Programs Taught Us About Survey Fatigue (And How to Fix It)
The Silent Killer of Customer Experience Programs Survey fatigue is quietly destroying the data quality of cus […]
9 min read

Blending VoE and VoC Insights: A Holistic Approach to Customer Experience
Most businesses already collect Voice of Customer (VoC) feedback. Some even track Voice of Employee (VoE). But […]
3 min read

Mystery Shopping as a Tool for Sustainability Compliance
Mystery Shopping and Sustainability Compliance – How Brands Can Evaluate Eco-Friendly Practices Sustainability […]
3 min read

Mystery Shopping in Emerging Markets: Key Insights for CX Success
Mystery shopping has long been a trusted method for measuring and improving customer experience. But in emergi […]
3 min read

Managing Freelancers and Field Teams with CX and Mystery Shopping Tools
Running a small business that relies on freelancers or remote teams, like HR agencies, field audit providers, […]
2 min read

Omnichannel CX Measurement: What Tools Do Mystery Shopping Agencies Need?
A Practical Tech Stack for Expanding Your CX Services If you’re a mystery shopping agency offering (or c […]
2 min read

Pricing Strategies for CX Projects: Retainers, Packages, or One-Offs?
What Mystery Shopping Agencies Need to Know About Monetizing CX Services As a mystery shopping agency, you alr […]
2 min read

How to Build Effective CX Surveys for Different Industries
Tailoring Customer Experience Research for Retail, Banking, and Hospitality In the world of customer experienc […]
3 min read

How to Organize Work Efficiently: A Guide for Small Mystery Shopping Agencies
Running a small mystery shopping agency means wearing a lot of hats. From coordinating shoppers to delivering […]
3 min read

The Evolution of Mystery Shopping: From Clipboards to AI
Over the past two decades, mystery shopping has undergone a dramatic transformation. What started as a manual, […]
3 min read

Recruiting the Right Mystery Shoppers: Tips for Building a Reliable Panel
A mystery shopping program is only as good as the shoppers behind it. Without well-trained, reliable evaluator […]
4 min read

Mystery Shopping vs. CX Surveys: Which Delivers Deeper Insights?
In the ever-evolving world of customer experience (CX), businesses have more data than ever – but are th […]
4 min read

Combining Mystery Shopping with VoC, NPS, and Other CX Metrics: A Complete CX Strategy
In today’s competitive market, delivering outstanding customer experiences (CX) is no longer optional – […]
4 min read

AI & Automation in Mystery Shopping: Enhancing (Not Replacing) the Human Touch
Over the past two decades, emerging technologies have transformed industries, and mystery shopping is no excep […]
2 min read

Navigating Industry Challenges in Mystery Shopping and CX Research
The fields of mystery shopping and customer experience (CX) research are evolving at an unprecedented pace. Wh […]
3 min read

The Future of CX: Are You Ready for Tomorrow’s Customers?
Today’s customers are more demanding, more connected, and more aware than ever. To stay ahead, brands must ant […]
2 min read
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