If you have been to our blog more than once you definitely know what would be the best way to conduct marketing research and customer experience surveys – with the help of Checker. However, gathering insights is only half the job. Presenting them is the other one.
Being a professional full-cycle platform for finding, analyzing, and presenting survey data, we have long ago checked the matter and defined 5 main issues research agencies have when handing the results back to end clients. And, of course, we incorporated our solutions into the platform.
So, we will list said problems and define how we managed to fix them in Checker.
Don’t Present Survey Results Like This
1. With no integral online access
Documents and presentations can be easily lost. And, if you have lots of surveys running at the time, you swamp your clients with countless files that are hard to keep track of.
What is Checker’s solution to present survey results?
Checker’s dashboards can host countless graphs and survey results – with editable tabs (for example, survey results by months, or different survey results overall). The data is always online and can be accessed from whatever device your clients have. No report is ever lost.
2. With unreadable graphs
Many newbies in the industry do not really know what graphs to use in order to make sure the results are easily readable. Too many variables or colors may result in a chaotic-looking graph that is painful to look at.
What is Checker’s solution?
We have added a list of interactive and well-designed graphs that you can choose between. In such a way, your data will always look presentable and easy to comprehend.
3. With static data
Most approaches nowadays incorporate presentations and infographics for presenting survey data to end clients. Though the design and visual presenting of the data can be created uniquely and with as much imagination as possible – they need to be in fact altered any time the new round of information is gathered.
This way of presenting survey data and research data is very much acceptable for one-time surveys, that are conducted, handed out, and then the cooperation is done. However, it is very ineffective for running campaigns where customer experience data is gathered at all times.
What is Checker’s solution?
In Checker, each client gets a special interactive dashboard where a responsible person adds graphs and charts. Those graphs are then updated every time new data gets into the system – automatically, with no effort from the research agency team.
4. With no editable result grouping and display options
Survey data grouping is reflected on the graphs. However, it needs to be flexible otherwise all charts will have to be redone again in case the client’s focus shifts. For example, the client conducts a simple NPS survey, collecting data of promoters and detractors for their brand. At first, they want to define how many female detractors they have – so they want a graph grouping by sex. But later, their focus shifts and they need to see detractors by age – and the charts need to be redone by hand.
What is Checker’s solution to present survey results?
As long as the information is in the system, grouping it takes less than 2 minutes. An analyst user simply goes to the dashboard settings and clicks a few buttons changing the grouping mode. Time is saved, and the client is satisfied.
5. Designed manually
Just like the stats, each survey data report needs to be designed according to the brand design, which takes time.
What is Checker’s solution?
In Checker, you can easily define the brand colors and the system will automatically create graphs and charts using this color scheme. You can also upload your .css file and make the whole presentation dashboard entirely branded.
The bottom line
So, what we were going to actually say – automatization is key. It saves time and allows your team to focus on much more important tasks – we are sure you can see it now. With Checker, your survey data presentation is always on point, and effortlessly efficient.
If you are curious to see what is Checker and how it works, request a demo and we will gladly guide you through the platform.
