What is a Pulse Survey & What is its Point?

what is pulse survey

Every brand starts from the inside. The more engaged and interested the employees, the better job they do in translating a positive attitude towards the clients. In HR, employee surveys play a big role in measuring up employee engagement rates and defining what changes need to be made to the current work culture of the company. 

Tip: what is employee engagement and why does it need measuring?

Employee engagement reflects how the workers feel and think. What acts do they do in order to help the company get to the milestone they have set. Employee engagement directly influences the long-term future of the company and thus needs to be measured and increased whenever possible.

The annual engagement surveys are oftentimes used for that purpose. However, recently we have been hearing that Pulse surveys may be a lot more effective in achieving that goal.

In today’s post, we are reviewing the pulse surveys and how they differ from the usual engagement survey. Keep on reading!

What is a Pulse survey?

A pulse survey is a relatively short, flexible survey that can be used to measure whatever is important to the company. The main point that defines the pulse survey is its regular nature – they do not happen once a year, they need to repeat more often.

Why is it called a pulse survey?

Like a pulse, pulse surveys happen regularly within the same topic over and over again. Let’s say the company needs to measure two things: the likelihood of an employee recommending the company as a workplace and how much an employee agrees with the brand’s values. It can easily run both surveys simultaneously, revisiting the topic regularly.

How does this survey work?

Big annual surveys prove to be a bit ineffective when it comes to tracking changing moods in the company. That is where pulse surveys come in handy. They are significantly shorter than engagement surveys – only about 5-15 questions, as opposed to more than 50. Hence, they take less time to complete and do not overwhelm the employee. Such an approach offers more realistic data, as the worker does not get bored in the middle of the large questionnaire, and starts answering off the top of their head. 

The usage of the pulse survey is a strategy that is well suited for proactive management that is ready to make modifications quickly and adjust the policy on the go.

How often should you do Pulse surveys?

That entirely depends on the strategy and the urgency of the topic you are surveying. However, the good practice would be to never do more surveys than you can act upon. That will only create more tension in the employee’s circle as they would take the surveys time and time again, without seeing any results or improvements. 

How to create a Pulse survey with Checker?

Checker is a professional software for gathering, storing, and analyzing data. The functionality allows you to conduct a majority of surveys you can think of, and pulse surveys are not an exception.

If you want to have multiple, and regular survey campaigns, store and track all the results – software like Checker is the best option. Suited for research companies and brands alike, the platform will keep track of the data – you will be able to clearly check the progress that you have made.

In order to create a pulse survey, you only need to decide on the format. For example, an email survey or an online survey. Then, create a questionnaire. Then, you can send it out to your database of recipients in one click. The graphs and stats can be then easily, automatically created based on the answers provided.

If you are looking for any other type of survey, don’t worry – Checker is a multichannel solution that will allow you to gather data on multiple levels:

  • CAPI
  • CATI
  • Mobile surveys
  • CAWI
  • Mystery shopping campaigns
  • And even retail audits!

Request a demo, and we will gladly walk you through our potential and functionality!