Blog
Learn about market research: mystery shopping management, customer experience management, mystery calling, customer surveys, and everything in-between.

What High-Performing Mystery Shopping Agencies Are Doing Differently
There is no shortage of mystery shopping agencies in the market. Most deliver solid work. Visits are completed […]
3 min read

How to Design a Mystery Shopping Program That Clients Actually Renew
Most mystery shopping programs do not fail because of poor data. They fail because, after a few months, the cl […]
6 min read

Market Research in Travel and Tourism Industry: Turn Insights Into Better Experiences
In the previous article, we talked about why market research matters in the travel and tourism industry. Under […]
5 min read

Why Excel Is Still Breaking Mystery Shopping and CX Programs in 2026
Excel has survived every wave of technology disruption. It is familiar, flexible, and available to almost ever […]
4 min read

Questionnaire Design for Mystery Shopping, CX, and Market Research
Approaches, Differences, and Practical Tips Questionnaire design shapes the quality of your insights long befo […]
3 min read

Before the Visit Begins: The Real Value of Mystery Shopper Training
Mystery shopping programs do not fail because of a lack of data. They fail because of inconsistent data. Even […]
4 min read

Running CX, Mystery Shopping, and Market Research from One Platform: When It Works and When It Doesn’t
Customer experience programs are no longer limited to one method. Brands combine ongoing CX surveys, mystery s […]
6 min read

What Makes a Client-Ready CX Dashboard (And What Doesn’t)
Customer experience data is everywhere: surveys, mystery shopping visits, NPS, reviews, operational KPIs.Yet m […]
4 min read

What Research Software Needs to Deliver in 2026
Why “All-in-One” Finally Makes Sense Research platforms have spent years evolving in one direction: adding mor […]
5 min read

CX & Mystery Shopping During the Holidays: Why It Matters, What Breaks First, and How Agencies Should Prepare
The holiday season is the most intense stress test for customer experience and mystery shopping programs. High […]
4 min read

The Biggest Issues in Mystery Shopping and CX Research in 2025 And How Agencies Can Fix Them in 2026
In 2025, mystery shopping and customer experience (CX) research agencies faced one of the most demanding years […]
6 min read

The Shopper Pool Problem: How to Find Mystery Shoppers in Rural & Remote Areas
Mystery shopping agencies face a recurring operational challenge – finding qualified shoppers in rural o […]
4 min read

The State of CX Research in 2025: What’s Working, What’s Dying
With 2025 nearly behind us, customer experience research has undergone its most dramatic transformation in a d […]
13 min read

The Generational Shift in Mystery Shopping: How Agencies Can Adapt
Mystery shopping agencies around the world are experiencing a quiet revolution. It’s not about clients, method […]
3 min read

What 500+ CX Programs Taught Us About Survey Fatigue (And How to Fix It)
The Silent Killer of Customer Experience Programs Survey fatigue is quietly destroying the data quality of cus […]
9 min read

Blending VoE and VoC Insights: A Holistic Approach to Customer Experience
Most businesses already collect Voice of Customer (VoC) feedback. Some even track Voice of Employee (VoE). But […]
3 min read

Mystery Shopping as a Tool for Sustainability Compliance
Mystery Shopping and Sustainability Compliance – How Brands Can Evaluate Eco-Friendly Practices Sustainability […]
3 min read

Mystery Shopping in Emerging Markets: Key Insights for CX Success
Mystery shopping has long been a trusted method for measuring and improving customer experience. But in emergi […]
3 min read

Managing Freelancers and Field Teams with CX and Mystery Shopping Tools
Running a small business that relies on freelancers or remote teams, like HR agencies, field audit providers, […]
2 min read

Omnichannel CX Measurement: What Tools Do Mystery Shopping Agencies Need?
A Practical Tech Stack for Expanding Your CX Services If you’re a mystery shopping agency offering (or c […]
2 min read
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