In 2025, mystery shopping and customer experience (CX) research agencies faced one of the most demanding years in recent history. Clients expected broader geographic coverage, faster delivery, and deeper insights, often while budgets remained flat or declined. At the same time, agencies were managing larger sample sizes, multi-channel feedback, and
Mystery shopping agencies face a recurring operational challenge – finding qualified shoppers in rural or remote locations. While large cities offer an abundance of evaluators, smaller towns, villages, and suburban areas often suffer from low recruitment rates, higher travel costs, and inconsistent project execution, putting client satisfaction and project profitability
With 2025 nearly behind us, customer experience research has undergone its most dramatic transformation in a decade. The methodologies that dominated boardroom conversations in January look remarkably different from what’s driving results in October. As we close out this pivotal year, we’ve analyzed hundreds of CX research programs across industries
Mystery shopping agencies around the world are experiencing a quiet revolution. It’s not about clients, methodologies, or reporting systems, it’s about people. The shopper workforce is changing faster than ever. Baby Boomers and Gen X evaluators, once the industry’s backbone, are retiring. Taking their place is a new generation of
The Silent Killer of Customer Experience Programs Survey fatigue is quietly destroying the data quality of customer experience programs across industries. After analyzing over 500 CX initiatives spanning retail, SaaS, financial services, and healthcare, we’ve identified the exact patterns that lead to survey burnout – and more importantly, the proven
Most businesses already collect Voice of Customer (VoC) feedback. Some even track Voice of Employee (VoE). But too often, these two vital perspectives sit in silos: analyzed separately, reported separately, and acted on separately. The truth is: your customers’ experience and your employees’ experience are deeply connected. By blending VoE
Mystery Shopping and Sustainability Compliance – How Brands Can Evaluate Eco-Friendly Practices Sustainability is no longer just a buzzword – it’s a business imperative. Modern consumers expect brands to not only deliver great customer experiences but also demonstrate eco-friendly practices and social responsibility. This shift has created a new role
Mystery shopping has long been a trusted method for measuring and improving customer experience. But in emerging markets – from Southeast Asia to Sub-Saharan Africa – the dynamics can be vastly different from mature economies. Rapid economic growth, expanding retail sectors, and shifting consumer expectations create unique opportunities for businesses.
Running a small business that relies on freelancers or remote teams, like HR agencies, field audit providers, or boutique research firms, comes with unique challenges. You’re constantly juggling communication, quality control, scheduling, and performance monitoring. When your workforce is scattered and flexible, structure and efficiency become non-negotiable. That’s where the
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