What can be more important for a company or a brand than knowing exactly what their customers need, like, or dislike? Data collection allows us to adjust the branding strategy and cater specifically to certain desires or issues. One of the ways to gather such data is, well, to ask.
Mystery shopping has been a valuable source of insights for decades on end, and the popularity of this data collection method never ceased to grow. Nowadays, when great customer experience and excellent service is not a benefit, but a default for every business, mystery shopping is an option that is
If you are already active in conducting CATI or running a Call Centre operation, but your entire team has been using office-bound computers and hardware structures.. then even the pandemic is causing abrupt disruption to your daily operations due to access to workplace restrictions – when work from home is
Why CATI ? Although lockdowns are ending or partially still on-going in some countries, and businesses are starting to re-open; Face-to-face surveys like CAPI or field audits like Mystery Shopping may likely to return as the pandemic has subsided, however precisely when, we can expect these activities to return to normal or
The COVID-19 outbreak is impacting everyone around the world and inevitably, businesses in every sector. It’s a tough time. Brand profits are shaken and budgets are reprioritised, causing disruptions in normal operations even for mystery shopping agencies and CX consultants alike – cancellation of mystery shopping visits, postponement of field
Mystery shopping implies that a company or a specialized agency finds people who will visit the required store and collect the necessary information. They are called mystery shoppers, and their work is to pretend that they are real customers. This “mimicry” allows you to get the most objective and unbiased
The success of a company is often determined by how consistent this company is and how it keeps its brand promise. Today’s retail industry is characterized by increasing competition and the rise of technologies that allow consumers to get all the necessary information about the brand by only accessing the
The ASSIRM 2019 Market Research Forum was held at the Palazzo Mezzanotte, Milan Italy on 29th October 2019. The theme for this year was “Design the future. Research, Strategy, Insight and Data Intelligence for business growth “. Checker participated as a Sponsor, Exhibitor and Workshop Speaker. ASSIRM is an association that brings together major
Should data quality control be done only at the quality control stage? [We believe that should NOT be the case ] Data quality control is one of the most concerned aspect in research. Managing data quality efficiently even before the quality control stage will significantly improve data usability, plus help reduce wastage of time and
REQUEST A FREE DEMO with Checker experts and learn how our customer experience platform will work for your business.
