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Every brand starts from the inside. The more engaged and interested the employees, the better job they do in translating a positive attitude towards the clients. In HR, employee surveys play a big role in measuring up employee engagement rates and defining what changes need to be made to the

Earlier on our blog, we have already touched upon customer experience management, and what a business can do in order to cater to their audience even more. Today’s topic is a continuation of the idea, as customer satisfaction surveys are an element of the said customer experience management.  As internet

In this day and age owning a brand and offering a service/product is not enough. Today is the day of overconsumption and over-proposition – customers have a myriad of businesses to choose between. Quality has now become a default. Then, what makes one business stand out among others?  Statistics report

No one is safe from fraud in today’s world—unfortunately, the mystery shopping industry is not an exception. What is Mystery shopping? Mystery shopping is a practice that helps to understand the experience of customers better. It implies field-based research made by independent auditors who pretend to be customers. They are

While we live in a completely data-driven world, there are surprisingly many companies who are somewhat hesitant to engage in certain surveys, if in any at all.  However, contrary to their belief, customer surveys are not an expensive whim constructed by marketers: they bring real results. Today, customer insights and

There are several market research methods a business can consider engaging in: a phone survey is just one of them. Though seemingly looking a bit outdated, perhaps, with a growing number of brands choosing online surveys instead, this might be just the right one for you specifically.  You should consider

Market Research is an integral part of any business strategy: it allows you to analyze the market better, find your niche, and gain insights into how your target audience perceives your brand. No company can function effectively without conducting some market research method, and there are a few to choose

Mystery shopping today is a known method of collecting data – but as it turns out, it hasn’t always been the way we know it. Today, our mission is to walk through the decades of mystery shopping evolving, pointing out the turning points that brought us to the industry’s state

The latest statistics report that customers are willing to pay up to 16% more if it means a great customer experience. However, once their experience is bad, they usually go tell about it to warn other people from using the brand. 90% of brands nowadays agree that customer experience should