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In this day and age owning a brand and offering a service/product is not enough. Today is the day of overconsumption and over-proposition – customers have a myriad of businesses to choose between. Quality has now become a default. Then, what makes one business stand out among others?  Statistics report

No one is safe from fraud in today’s world—unfortunately, the mystery shopping industry is not an exception. What is Mystery shopping? Mystery shopping is a practice that helps to understand the experience of customers better. It implies field-based research made by independent auditors who pretend to be customers. They are

While we live in a completely data-driven world, there are surprisingly many companies who are somewhat hesitant to engage in certain surveys, if in any at all.  However, contrary to their belief, customer surveys are not an expensive whim constructed by marketers: they bring real results. Today, customer insights and

There are several market research methods a business can consider engaging in: a phone survey is just one of them. Though seemingly looking a bit outdated, perhaps, with a growing number of brands choosing online surveys instead, this might be just the right one for you specifically.  You should consider

Market Research is an integral part of any business strategy: it allows you to analyze the market better, find your niche, and gain insights into how your target audience perceives your brand. No company can function effectively without conducting some market research method, and there are a few to choose

Mystery shopping today is a known method of collecting data – but as it turns out, it hasn’t always been the way we know it. Today, our mission is to walk through the decades of mystery shopping evolving, pointing out the turning points that brought us to the industry’s state

The latest statistics report that customers are willing to pay up to 16% more if it means a great customer experience. However, once their experience is bad, they usually go tell about it to warn other people from using the brand. 90% of brands nowadays agree that customer experience should

What can be more important for a company or a brand than knowing exactly what their customers need, like, or dislike? Data collection allows us to adjust the branding strategy and cater specifically to certain desires or issues. One of the ways to gather such data is, well, to ask.

Mystery shopping has been a valuable source of insights for decades on end, and the popularity of this data collection method never ceased to grow. Nowadays, when great customer experience and excellent service is not a benefit, but a default for every business, mystery shopping is an option that is